After more than 35 years in real estate, Charlie Cochrane has recently joined @realty, and he’s already reaping the benefits. Just a few months in, Charlie has closed three property sales, thanks in large part to the strong support network @realty provides.
With his move, he’s cut monthly overhead costs, gained a significant financial boost with the high commission splits, and continues to expand his business on his own terms.
Charlie, who already had his own established brand, was drawn to @realty for the chance to retain up to 100% of his commission, a move that’s led to a noticeable increase in earnings. By shifting to @realty’s platform, he’s reduced the monthly expenses typically associated with maintaining a real estate brand, allowing him to allocate resources more effectively. “With this change, I’ve been able to significantly cut down on costs, which has translated into a major financial boost for my business,” Charlie shared. "It’s rare to find a structure that lets you keep so much of what you earn while cutting overhead so effectively."
He credits @realty’s Marketing and Support Teams with making the transition smooth and efficient. “The team was incredibly responsive to all of my requests, offering professional advice, ideas, and support that made setting up my rebranded business fast and easy,” he explained. “In just a week, my brand was ready to go—an excellent, five-star service.”
Even with the independence to manage his brand as he wishes, Charlie never feels like he’s navigating the business alone. The backing of @realty’s support staff means he has the resources he needs, without the usual stress of operating entirely solo. “@realty has given me the freedom to run my business my way, while also providing the essential support that makes you feel like part of a team. It’s the best of both worlds.”
The partnership with @realty has already made a substantial impact on Charlie’s business, and he’s enthusiastic about the possibilities ahead. His experience highlights the appeal of @realty’s innovative model for agents who want financial freedom and control over their brand, paired with the strength of a reliable support system.
As Charlie continues to build on his early success, he sets a compelling example for other real estate agents looking to balance independence with support, and to maximise their earnings in the process.
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