5 Prospecting Calls Every Agent Should Make Before 10AM

In real estate, momentum is everything. The agents who consistently fill their pipeline aren’t the ones waiting for leads, they’re the ones creating them.

A simple morning routine can completely transform your results. By dedicating focused time before 10AM to prospecting, you’ll not only get ahead of the day but also stay connected to the people who matter most, your future clients.

And with @realty’s CRM, it’s easier than ever to stay on track. From automated call reminders to goal-setting tools and performance tracking, the CRM helps you build habits that drive long-term success.

1. Warm Leads From Your Database

Who to call: Anyone who has attended your open homes, engaged with your emails, or made an enquiry.

Why it works: They already know your name these are your easiest wins. A quick call can convert warm interest into genuine opportunity.

Pro tip: Use your @realty CRM to review their past engagement and personalise your call. Reference their enquiry or the property they viewed to show you’re paying attention.

2. Expiring or Lapsed Listings

Who to call: Sellers whose listings didn’t sell or are about to expire.

Why it works: These owners are often ready for a fresh start and a confident agent with a new approach can make all the difference.

Pro tip: Show how you can do things differently. Highlight your marketing strategy, current buyer activity, and results from recent sales.

3. Past Clients for Referrals

Who to call: Happy clients you’ve helped buy or sell before.

Why it works: Referrals are one of the strongest sources of new business and your past clients already trust you.

Pro tip: Schedule follow-up reminders in your CRM to call them every few months. Check in, share a quick market update, and simply ask if they know anyone thinking of selling.

4. Upcoming Pre-Sale Appointments

Who to call: Homeowners who have requested appraisals or have upcoming consultations booked.

Why it works: A morning confirmation call builds confidence and reinforces your professionalism.

Pro tip: Use this time to share an insight or tip, for example, a quick local market stat or a suggestion to enhance their property presentation. The @realty CRM automatically reminds you of upcoming appointments so you never miss a beat.

5. High-Priority Cold Prospects

Who to call: Homeowners in your farm area or target market who haven’t yet connected with you.

Why it works: Calling early increases your chances of speaking to people before the day gets busy.

Pro tip: Be confident and concise. Lead with value, mention a recent sale nearby or share a current buyer trend. Log notes and schedule follow-ups directly in your CRM.

Why Morning Calls Matter

Morning prospecting builds focus, confidence, and consistency, three habits that separate top agents from the rest.

By prioritising just 90 minutes each morning for your calls, you’ll create a rhythm that keeps your business pipeline active and your goals on track.

The @realty CRM makes it simple to: 

✅ Set daily call goals and reminders 

✅ Track your progress in real-time 

✅ Stay accountable with clear performance metrics

Protect Your Prospecting Time

Treat your morning call session like a listing appointment no distractions, no excuses. This is your prime opportunity to create connections, generate leads, and build momentum that lasts all week.

Ready to Build a Routine That Works?

The right tools make all the difference. With @realty’s powerful CRM, you can stay organised, hit your goals, and focus on what really matters, growing your business.

Want to see how it works? Join our next @realty webinar or book a one-on-one chat to discover how our CRM can help you build structure, stay accountable, and grow your income.