The secret to writing open house follow-up emails that convert is to give leads something they want and make it easy for them to get it from you. Simple!
To show you how simple it can be, we put together this list of the best open house follow-up emails to send in 2022. After the emails, we’ll give you eight expert tips for boosting your email and response rates.
1. The Off-market Listings Invitation Email
Subject line: Your Private Invite: Get the Best Listings BEFORE They Hit the Market!
Hi [Contact name],
Thanks for stopping by my open house at [listing address] this Sunday. As you can imagine, these things can get hectic, so apologies if we didn’t have the opportunity to talk longer.
If you’re still interested in homes in [area] like [listing address], I’d love to invite you to my private Off-market Listings Alert emails.
Here’s how it works:
Once a week, I send you the latest and greatest listings the minute (or before) they hit the market.
If you want to see one, you can schedule an appointment right from the email. Simple!
The only catch is that these emails would be more helpful if I know what you’re looking for.
When would be a good time to set up a quick call so I can tailor this list to your needs?
Best regards,
[Your name and title]
[Your contact info]
2. The Coffee Meet Email
Subject line: Coffee This Week? (on me)
Hi [Contact name],
Thanks for stopping by my open house this weekend at [listing address].
As you know, these things can be kind of crazy for agents, so apologies if I didn’t get a chance to chat with you in more detail about your hunt.
To make it up to you, I’d like to invite you over for a cup of coffee near my office in [office location] to talk about how your search is going.
I’ve been in the industry for [years in real estate] years, so happy to just talk about the market, your expectations, or anything else you’d like to talk about.
My schedule fills up quickly these days, so click below to reserve a time on my calendar below.
[link to scheduling app]
Best regards,
[Your name and title]
[Your contact info]
3. The Honest Feedback Email
Subject line: Did You Hate It…?
Hi [Contact name],
So nice meeting you this weekend at my open house at [listing address].
The reason I’m reaching out is to get some honest feedback for the listing. Did you hate it? Love it? In between?
I’m looking for honest feedback, no punches pulled, because I didn’t get to this position in my career by lying to my homeowners!
If you have a few minutes, I’d love to chat with you about your thoughts on [listing address] and your experience home-hunting in [area] in general.
Click below to schedule a call later this week.
[link to scheduling app]
Best regards,
[Your name and title]
[Your contact info]
4. The Open House Opinion Email
Subject line: I Need Your Opinion…
Hi [Contact name],
Thanks for stopping by my open house this weekend at [listing address].
Really quick, what did you think of the open house?
I try to make my open houses an informative experiences for all my clients, but because we get so busy, I don’t always have enough time to hear from every client.
I would love to get your feedback. If something went wrong, that would help me get it right next time.
We can also chat about the market if you’d like. I have [number of years in real estate] years of experience in [your farm area], so I can talk about this market for days … I’m an open book!
What’s a good day to chat?
Best regards,
[Your name and title]
[Your contact info]
Automate & Track Your Emails with the @realty CRM
Now that you have a few templates to customise, the next step is to build a process for automating your sends and tracking your results. @realty CRM lets you automate emails and follow-ups, track your results, and even create sophisticated drip campaigns that send different emails based on your leads actions. Stop waisting time and automate your emails! View our CRM here
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