• @realty Marketing

Real estate network breaks the billion-dollar mark




A fast-growing real estate network has booked more than $1 billion in property sales for the 2018 financial year, a significant upgrade from last financial year.


@realty has broken the benchmark largely in part to impressive sales from the South East Queensland teams, who brought in $179 million from the Gold Coast, $92 million from Brisbane, $77 million from Logan and $76 million from the Sunshine Coast.


The network, which has more than 500 agents, was only established in 2014, but 2018 marks an improvement in sales of $758 million.


Off the back of the results, the network is now planning to expand into the Northern Territory, the ACT and Tasmania.


@realty director JJ Taylor said that 2018 had been the company’s most active year yet, and despite a cooling market, he was confident that sales would continue to get stronger.


“Regardless of what the market is doing in different regions across the country, it’s all about having the right tools to get the best result for both vendors and purchasers,” the director said.


Mr Taylor said that the key to their success came from technology and getting the best in the industry under their umbrella.


“The key to our success has been a combination of highly experienced agents and innovative technology in the form of a national database which cross-checks all @realty listings with a pool of prospective buyers.”


@realty doesn’t operate under a franchise model and their database encourages teams to work together to earn their sales, according to the director.


“They [the agents] are actively encouraged to collaborate with the opportunity to earn double the standard industry commission.


“We believe that this culture of collaboration has been, and will continue to be, the backbone of our growth and success and will be critical to the industry moving forward.”




https://www.realestatebusiness.com.au/breaking-news/17483-real-estate-network-breaks-the-billion-dollar-mark

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