Since joining @realty in 2020, Greg & Cara Pratt has achieved remarkable success, amassing over $62 million in property sales while having built a rent roll of over 75 properties and establishing their own boutique agency, Coastal Edge Real Estate. Motivated by a desire for independence without the financial burden, Greg & Cara joined OASIS powered by @realty, which provided the ideal platform to build their own brand affordably and efficiently.
“For me, it was all about creating a brand that truly represented me—something that would normally cost upwards of $15,000 to set up," says Greg. “With @realty, I received a full branding package, including my logo, website, property materials, and social media assets, all for a setup cost of $4,000.” He emphasises that the process was “incredibly easy and completed in just 4 weeks,” with @realty’s marketing team delivering artwork proofs and materials within hours of the request.
One of the pillars of their productivity is @realty’s advanced CRM. Equipped with powerful automation and user-friendly tools, the system streamlines listing launches and boosts lead generation. “The CRM allows me to launch a listing online across all platforms in just eight minutes,” he shares. Tools such as mass emails, SMS, digital listing proposals, AI-generated listing descriptions, and vendor reports have made daily tasks efficient, allowing him to deliver top-notch service to clients.
Greg commends the 40+ head office team at @realty, who provide ongoing support to agents like him. “It feels like working for myself but never by myself,” he remarks. Praising the responsiveness of James, JJ, and the entire team, he notes that their support has been unwavering from day one. “Their communication with agents is fantastic, and I’ve been constantly impressed by their innovative approach.”
With the success at Coastal Edge Real Estate, Greg & Cara now encourages other agents to join @realty. “The tools, support, and ease of operation are unmatched,” he says. “I’m proud to be part of a group that’s committed to both innovation and agent success.”
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