Co-Branding
Company Co-Brand
Marketing & Branding Guidelines
Artworks
Any artwork done outside of Head Office Marketing Department MUST be approved by the Marketing Department before going to print or publish. If you are needing any artwork done, please send an email to marketing@atrealty.com.au and we will happily create it for you.
Fonts
Myriad Pro Semi Bold - This is used for the "realty" in the @realty logo
Birch STD - This is used for the @ symbol in the @realty logo
Myriad Pro Regular - This is used for all text on all marketing materials
PLEASE DO NOT USE ANY OTHER FONTS FOR MARKETING
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Logos
The @realty logo is ALWAYS in all lowercase. If you are co-branding we will provide the approved logos for you to use on all advertising.
DO NOT display the logo as - @Realty, @REALTY, atrealty or ATrealty
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Watermarks
Please use only the watermark provided to comply with REA & Domain online advertising rules. If you do not comply you run the risk of them removing your listing from their websites.
DO NOT display the logo as - @Realty, @REALTY, atrealty or ATrealty
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Colours
Blue is - 100% Cyan Hex: 00aeff
Black is - 100% Key (Black) Hex: 000000
White is - 100% White Hex: ffffff
Yellow is - 100% Yellow Hex: fff200 (Used for SOLD / UC stickers only)
WE DO NOT USE RED OR OTHER COLOURS ON ANY MARKETING MATERIALS
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Co-branded logo guidelines
The Agents logo and @realty logo must be the same size, it must not exceed the height or width of the @realty logo. The agents logo will either be the same height and lesser width, or same width and lesser height.
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All branding for signs, brochures, email signatures, business cards, flags, corflutes, personal websites, and any other marketing materials must remain consistent with @realty’s branding guidelines, with the co-branded logo incorporated. Anywhere your logo is displayed the @realty logo must also be displayed. Any non co-branded marketing materials used will need to be taken down within a reasonable time period of 1 month from your commencement date with @realty. All marketing materials must be approved by the marketing team at head office to ensure all marketing and branding is correct, professional, and of the highest quality. These guidelines are designed to ensure consistency to the public. The co-branding set up fee must be paid prior to the creation and use of any logos.
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Artwork Examples
Business Cards
(90x55mm)
Standard Front - Black
QR Front - White
QR Front - Black
QR Contact Back
SM Contact Back
Logo Contact Back
A-frames & pointers
(450x600mm)
Open - White
Open - Black
Auction - White
Auction - Black
Corflutes
(900x600mm or 1200x900mm)
Blue & White
Blue & Black
Stock Signboards
(4x3 or 6x4 or Slimline)
Blue & White
Blue & Black
All Black
Slim
Blue & White
Slim
Blue & Black
Slim
All Black
Text & QR Code Signboard
(4x3 or 6x4 or 8x6)
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Text QR- Blue/Black
Text QR - Blue/White
Text - Blue/Black
Text - Blue/White
QR Sign - Black
QR Sign - Black
Photo Signboards
(4x3 or 6x4 or 8x6)
1 photo - white
4 photo - black
1 photo - black
1 photo & text - white
4 photo - white
1 photo & text - black
Property Brochures
(A4, A5, A6 OR DL)
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White Background Front
White Background
Photo/Text Front
Floorplan Back
Black Background Front
Black Background
Photo Front
Text Back
Floorplan Back
White Background
Photo Front
Promo Back
Newspaper
(Full Page, Half Page, Quarter Page, Eighth Page)
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